Video Lecture to accompany Module 3 Language. CONCEPTS: speech community, cultural dimension, Geert Hofstede, Edward T. Hall, individualism, collectivism, universalism, exclusionism, characteristics of an individualistic and collectivist perspective, characteristics of individualistic and collectivist cultures, the United States as the most individualistic ethnonational culture, English as the most individualistic language, context, low context, high context, characteristics of low context and high context communicators, characteristics of low context and high context cultures, the United States as a low context ethnonational culture, direct communication, indirect communication, pattern of observed behavior, Individualism and Collectivism Scale, Cultural Context Inventory