All publicly-traded corporations must supply financial statements every quarter. Analysts and investors use these documents to conduct financial ratio analysis. We have already discussed some of the important ratios. In this initial presentation of chapter 17, we will review those ratios as well as take a deeper look at the very popular Price-to-Earnings ratio (P/E). In the second presentation of chapter 17, we will introduce and discuss other important financial ratios using the financial statements of Ford (F), the popular car manufacturer.