An in-depth review of the redesigned "I Can Afford College" website and the wealth of online resources available for you to share with students! Thanks to the "I Can Afford College" website, online students in need of financial aid information and resources have access to online services, a searchable directory of financial aid offices, engaging student video testimonials, and much more. In addition to the resources available through the campaign website, this session will include tips and tricks for using (or fine tuning!) your social media activities as another method of communication with online students. This presentation will include best practices, and will share details of the "I Can Afford College" social media strategy as a case study.