Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Featuring:
Steven Heller, http://www.hellerbooks.com/
Sagi Haviv, http://sagihaviv.com/
Kelli Anderson, http://kellianderson.com/
Gerard Huerta, http://www.gerardhuerta.com/

Music:

Mindthings: http://www.mindthings.net/
Hogan Grip: http://freemusicarchive.org/music/Hogan_Grip/
Diamos Roll: http://soundcloud.com/diamos-roll/
Junior85: http://freemusicarchive.org/music/junior85/
Statue of Diveo: http://www.jamendo.com/en/artist/352814/statueofdiveo

More Off Book:

Our last video on slow-motion, time-lapse, photo micrography, and astrophotography: http://youtu.be/nWX4O7K5pyA

A sweet piece on The Evolution of 8-Bit Art: http://youtu.be/xYL1DsY8GMI

Our short documentary on The Culture of Reddit: http://youtu.be/fXGs_7Yted8

We took a look at the amazing world of LEGO art: http://youtu.be/2H4C5xZG_WU

Follow Off Book:

Twitter: @pbsoffbook
Tumblr: http://pbsarts.tumblr.com/

Produced by Kornhaber Brown: http://www.kornhaberbrown.com